In seven consecutive years, BMW Group has recorded a profit in their annual revenue. This is in comparison with the previous year. In 2017 the company recorded the highest revenue to ever been collected by the company. The success was realized by all the parts of the company. Both MINI and BMW brands attained new heights. BMW, BMW Motorrad, and BMW M recorded the highest sales ever. That shows that the company is still the world’s leading premium automotive company.
BMW brand increased its sales by 4.2% throughout the year to a total of 2,088,283. The BMW X continues to grow in sales recording 9.6% increase compared to 2016. This was despite the limited availability of the BMW X3 in the market. That was caused by the introduction of the new model in November 2017. BMW 5 improved to a new model change in 2017. The brand recorded sales of 55.2% in December 2017. Sedan brand went up by 6.3%, BMW 7 Series was at above 4.5%, and the BMW 1 Series recorded more than 14.7% increase.
Rolls-Royce, Mini, and BMW are still the world’s leading premium brands. This is the company’s premium automotive brands. This is according to the records attained in 2017. The company has continued to record high sales despite the hitches in the market. There were changes of models of many of the company’s important vehicles. BMW Group recorded sales of more than 100,000 electrified vehicles within a year. This was a significant achievement. The sales will continue to grow in 2018 as the company focuses on getting more profit. There will be launching of new models in 2018. The new models include BMW8 Series and BMW X2.
The sales of electrified vehicles went up by 65.6% in that year. The company sold more electrified vehicles in Europe. This is in comparison to other manufacturer in 2017. The BMW iPerfomance vehicles also recorded a growth recording twice the number to 63,605. The company aims at 5,000,000 electrified BMW Group vehicles in various countries. The delivery of BMW M performance and BMW M vehicles went up by 19.1%. The overall sales of 80,000 were realized for the first time in their history.
BMW M2 influenced the growth of the sales with the highest number. It recorded sales of 12,293 in its first year in the market. The MINI brand recorded the highest number of 371,881 vehicles purchased globally. This was an increase of 3.2% compared to 2016. The new brand MINI Countryman had 30% increases in their sales. The MINI Convertible also went up by 12% of their sales in 2017.
Rolls-Royce delivered 3,362 vehicles to customers in around 50 countries. The absence of Phantom did not influence the market that much. The Phantom was undergoing model-changeover. The new one will be first available in the market in January 2018. BMW Motorrad had a record of seven consecutive years increase. The sales increased by 13.2% in 2017. Asia influenced the larger part of the company’s growth. China was the company’s largest market in 2017. Europe maintained their trend in the increase in the number of sales. But America recorded decrease in sales with 2% decrease.