If you are walking around the streets of Addis Ababa, you will immediately notice that you are surrounded by Toyota braded vehicles. Toyota is the most popular brand in Ethiopia and by far it dominates the car markets in the country. The motor engineering company of Ethiopia, MOENCO, is the main and official distributer of the brand in Ethiopia. The core reasons for the dominance of Toyota in the Ethiopian market are the easily availability and cheap price of spare parts as well as the availability of garages that handle minor servicing and maintenance, paint as well as heavy maintenance of those vehicles. Recently, the models Toyota Yaris and Toyota Corolla are the most widely wanted in the market. Models such as Toyota Yaris compact and Toyota Vitz are very popular due to their lower price and low fuel consumption; their small size also makes them easy for parking.

RAV4 and V8 are among the top popular higher cost Toyota brands in Addis Ababa, as well as Hammer, Audi, and latest models of other brands.

Brands such as Hyundai, Nissan, Mercedes, Kia, Mitsubishi, BMW, Land Rover, etc. also have significant share in the Ethiopian market. However, due to their expensive price, high price of spare parts, uneasy access to garages of some of these brands, relatively higher fuel consumption, re-sale value, etc. they are less popular.

Car assembly factories have immerged in Ethiopia in the past few years working in collaboration mainly with Chinese brands and they are little by little taking a considerable market share as well. Lifan Motors, for instance, is one of the leading local car assembly companies in Ethiopia.

In recent years, many people are now turning into buying pickup trucks over light sedan or compact vehicles. Toyota, Ford, Mitsubishi and Nissan are among the most popular pickup trucks in the market.


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