Ethiopia has been among Africa’s most impressive growth performers over the past decade with an overage 10.9% annual growth (200- 2014). With a GDP of US$63 billion in 2015 it is the ninth largest economy in Africa and the third largest in Eastern Africa.
After Nigeria, the country is also home to the continent’s second largest population of 90 million people in 2015 and a forecasted 100 million in 2020. Given the current limited disposable income, Ethiopia’s automotive market is dominated by second-hand imported vehicles – particularly commercial vehicles. Commercial vehicles10 were Ethiopia’s second most valuable import overall in 2014, worth US$859 million.11 Commercial vehicles were also Ethiopia’s highest earning automotive export in 2014.
We can also see a surge in the trend of searches in Ethiopia on Google for people looking to buy cars, with keywords such as “mekina for sale”, “mekina4sale”, “mekinas4sale”, “buy a mekina”, “buy used second hand mekina”, etc…
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Source : Deloitte Africa